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Web Ads
During a company-wide marketing push for Teacher's Discovery, I created a series of paid ads through Google and Meta. Below is a Performance Max ad that utilized an existing catalog of products in Google Marketplace. The result was a profitable ad campaign that paid for itself and increased website traffic.
Time frame: 04/01/24 - 02/01/25
Avg: CPC: $0.22
Actual ROAS 428.87 %
Impressions 1.74 million
Profit (after cost of running ad): $15k
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Special Projects and Campaigns
Below are a few of the campaigns I created for Teacher's Discovery to increase our customer reach and engagement. Campaign assets included emails, Google Forms, posts, and stories for Instagram, Facebook, TikTok, YouTube, and Pinterest. The result was an increase in our social media and website traffic, as well as valuable feedback from our customer base, which helped us tailor our offerings.
The campaign below was for Teacher Appreciation Week 2024, which I ran on Facebook and Instagram. This was a fun series of posts and stories on our social media aimed to thank our customer base and boost engagement. I created games, ran surveys and giveaways, and offered freebies. This campaign ran for approximately 1.5 weeks and increased our Instagram following by 2% during that time. This type of campaign became a standard in how we positively engage our customer base.
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